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Great Company with Jamie Laing

GSTAAD GUY: INSIDE THE MINDS OF THE ULTRA-RICH

Great Company with Jamie Laing

Jampot

Personal Journals, Society & Culture

4.6951 Ratings

🗓️ 16 September 2025

⏱️ 63 minutes

🧾️ Download transcript

Summary

Gstaad Guy is a creator I’ve followed for a few years, the anonymous creator who lifts the lid on the 0.01%. He gained fame for impersonating and poking fun at the lavish lifestyle of the ultra-wealthy in luxury ski resorts like Gstaad, created an alter ego, Cousin Colton, to represent the "new money" crowd.


The fascinating thing about Gstaad guy is that despite satirising the ultra-wealthy, poking fun at their absurdity, he is loved by billionaires, with a huge concentration of them among his following. I was absolutely fascinated to have him in the studio to find out more…


We cover:

  • The madness of Gstaad, the secret billionaire hide out in Switzerland
  • The inspiration behind the character of Constantine
  • Why we’re obsessed with wealth
  • The issues wealthy parents instil in their kids
  • How we find happiness and dealing with failure
  • How he ended up working with luxury brands like Loro Piana and Audemars Piguet

 

This conversation really opened my eyes to how some people live, but how ultimately, regardless of money, we’re all find happiness in connection with others.


And I've got a new book coming out, Boys Don't Cry which you can pre-order here: boysdontcry.co.uk 

 

If you enjoyed the show, you can also follow us: 

Instagram- www.instagram.com/greatcompanypodcast 

TikTok - www.tiktok.com/@greatcompanypodcast 

And if you've got thoughts, questions and comments, you can email us at: greatcompany@jampotproductions.co.uk 


THE CREDITS 

Exec Producer: Jemima Rathbone

Producer: Helen Burke

Assistant Producer: Rhoda Abrokwa 

Video: Jake Ji & Josh Bennett

Audio: Rafi Amsili 

Social Media: Laura Coughlan & Anthony Barter 

 

Great Company is an original podcast from JamPot 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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Incredible drama.

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History in the making.

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Nice with take two!

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...

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