4.6 • 216 Ratings
🗓️ 8 February 2023
⏱️ 45 minutes
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0:00.0 | Welcome back, listeners. Today we are kicking off a special series of the Code Story podcast entitled Growth Mode On, sponsored by our good friends at Growth Match. |
0:10.9 | Growth Match helps tech companies grow their audience, supercharged their sales, and activate thought leadership in their industry. |
0:17.5 | They are turning entrepreneurs into thought leaders one video at a time and by utilizing |
0:22.4 | fractional growth teams. You can learn more by going to the site, growthmatch.com slash |
0:28.1 | code story. Well, today I have a special guest on the Code Story podcast, Zach Fragapani. |
0:36.6 | He is the CEO of GrowthMatch, |
0:38.7 | growthmatch.com, |
0:40.3 | the sponsor to this series, |
0:41.8 | GrowthMode, on. |
0:43.1 | Zach, before we go too far, |
0:44.7 | please tell my audience a little bit more about you. |
0:48.1 | I am the co-founder at GrowthMatch. |
0:51.0 | I'm co-founder with my really good friend Shelby Stevens. |
0:56.3 | We were friends for, |
1:01.6 | well, we're friends now for 16 years. We have been co-founders together for six. |
1:07.5 | The entire time, we've been building businesses in the freelance economy, service and talent marketplaces or SaaS tools for freelancers. |
1:12.4 | Right now, my primary job, even though I'm as a co-founder on every team, my primary |
1:18.4 | job is running our revenue team. |
1:20.2 | So all of our sales and marketing work streams, I also lead our customer discovery team, |
1:26.5 | continuously getting to know our ideal customers, |
1:30.1 | testing out different customer segments, finding the best, and then very importantly, |
1:35.4 | studying our competitors. |
... |
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