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Code Story: Insights from Startup Tech Leaders

GrowthMode: ON - Zach Fragapane, GrowthMatch

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6216 Ratings

🗓️ 8 February 2023

⏱️ 45 minutes

🧾️ Download transcript

Summary

Welcome back listeners, today we are kicking off a special series of the Code Story podcast, entitled Growth Mode: On!, sponsored by our good friends at GrowthMatch. GrowthMatch helps tech companies grow their audience, supercharge their sales, and activate thought leadership in their industry. They are turning entrepreneurs into thought leaders, one video at a time, by utilizing fractional growth teams. You can learn more by checking out their website, GrowthMatch.com. Guest: Zach Fragapane, CEO of GrowthMatch Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0

Welcome back, listeners. Today we are kicking off a special series of the Code Story podcast entitled Growth Mode On, sponsored by our good friends at Growth Match.

0:10.9

Growth Match helps tech companies grow their audience, supercharged their sales, and activate thought leadership in their industry.

0:17.5

They are turning entrepreneurs into thought leaders one video at a time and by utilizing

0:22.4

fractional growth teams. You can learn more by going to the site, growthmatch.com slash

0:28.1

code story. Well, today I have a special guest on the Code Story podcast, Zach Fragapani.

0:36.6

He is the CEO of GrowthMatch,

0:38.7

growthmatch.com,

0:40.3

the sponsor to this series,

0:41.8

GrowthMode, on.

0:43.1

Zach, before we go too far,

0:44.7

please tell my audience a little bit more about you.

0:48.1

I am the co-founder at GrowthMatch.

0:51.0

I'm co-founder with my really good friend Shelby Stevens.

0:56.3

We were friends for,

1:01.6

well, we're friends now for 16 years. We have been co-founders together for six.

1:07.5

The entire time, we've been building businesses in the freelance economy, service and talent marketplaces or SaaS tools for freelancers.

1:12.4

Right now, my primary job, even though I'm as a co-founder on every team, my primary

1:18.4

job is running our revenue team.

1:20.2

So all of our sales and marketing work streams, I also lead our customer discovery team,

1:26.5

continuously getting to know our ideal customers,

1:30.1

testing out different customer segments, finding the best, and then very importantly,

1:35.4

studying our competitors.

...

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