5 • 853 Ratings
🗓️ 25 January 2022
⏱️ 26 minutes
🧾️ Download transcript
Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world. Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience.
Resources:
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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0:00.0 | Hey, I bet today you are going to want to hear from a boutique owner and hear her story of how she |
0:06.6 | not only grew her business, but rebranded her business and went from one very specific niche |
0:13.3 | into maybe a more general but still very specific niche. Okay, I'm being way too broad, |
0:19.1 | you guys. I am so excited today for you to meet |
0:21.5 | my friend Shelby Loveless, the founder of the Good Babesco. She is someone I have personally look up to |
0:26.7 | for a long time on Instagram. Also inside of the boutique hub, she's been a member forever, and we've also |
0:32.4 | had her as a speaker at the Western Summit. And when you meet Shelby in person, you'll know |
0:37.2 | she is as sweet and as |
0:38.7 | genuine and as real as she is today on the podcast. She is someone truly to look up to in this |
0:44.4 | industry. So guys, I'm so excited for you to hear the story of, again, growth and also rebrand. |
0:50.2 | But something I really appreciate that Shelby's also doing right now is diversifying her business. |
0:54.8 | And as you continue to grow, that's something you're going to want to think about as well. |
0:58.2 | Boutique is really just one income stream when there's opportunity for so much more. |
1:02.9 | Guys, you're going to love this one. |
1:04.2 | Be sure to take some notes. |
1:05.7 | I know Shelby will love to answer your questions. |
1:08.5 | You can catch the podcast here, or remember, you can always |
1:11.1 | watch us on YouTube if you want to see Shelby and I chat in person as well. I hope you love this one. |
1:15.9 | Get ready to meet my friend Shelby Loveless, the founder of The Good Babesco. |
1:24.6 | Let's talk about your business, strategy, and the juicy details of what actually works, from |
1:29.5 | mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
1:34.5 | How do we scale your company and do it with the balance and the happiness that we all seek? |
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