You're listening to Podcasting Made Simple.

So your friend has invited you to this restaurant that he's dying for you to check out.

His recommendations are always on point.

When she tells you to go to a certain place, you know it's going to be fabulous.

So what's your first reaction?

Is it, yes, of course I'm going to go. And I'm going to go right now. I'm going to be fabulous. So what's your first reaction? Is it, yes, of course I'm going to go.

And I'm going to go right now. I'm going to sit down, order my food because I know that my friend never misses on a recommendation. Or do you take out your phone, look for the social media,

and take a look for yourself. Do you check out the social

media and the website and say, hey, oh yeah, I like this. I see it. And yeah, let's do this,

because I know that your recommendations are solid. So let me ask you, why didn't you trust what

your friend said and instead go to the visual to look for what they just talked about. Well, you see, it's human

nature. All of us, no matter how much we trust the people that we hear, we always look for a

little bit more evidence to just say, hey, I check this out for myself, now I trust you,

now I'm going to go check it out. You see, if you don't remember anything

else from this presentation, just remember this. Audio attracts, but visuals verify. Now, as

podcasters, we usually lead with our voice. We usually think about what we say. And that's

the thing that we care about the most. Our voice, our audio presentation,

and of course, I believe the same thing. It really should be all about what we say. But you see,

that's only part of the picture for any podcast interview. Anytime you show up on an interview,

you're not just wanting them to hear you. You want them to stay connected with you.

You want the audience, the people listening, to remember what you said,

and then to keep following you and to stay connected with you.

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