All right, we got Tanner Chittister on the podcast.

How are we doing, baby?

I'm good, man.

Just for everyone, you know, I got to tell him the same thing.

Fight last night next to me in my hotel.

So if my bags into my eyes are looking very deep it is I did not have a deep sleep so all

all right well so if you guys don't know Tanner has a 60 million dollar company called elite CEOs and yeah just a marketing genius

entrepreneur fitness guy all this stuff so yeah he's killing it so yeah so I want to have you on the podcast because I guess you you

coach CEOs right and I think you said you spent about 30 million dollars in Facebook ads?

So far?

Probably 20 to 30.

I don't know if it's not 30 yet, but it's getting there.

Okay, so I guess first I want to start with the elite CEO.

So like, what does it take to be an elite CEO?

Yeah well it's so funny how that name came about because it I just wanted to make sure it was something that people like understood what it was for but I would

say in general I mean the biggest is it's really going back to the biggest issues

most people I just don't honestly think they have the drive or the willingness to learn the skills.

And by skills, I'm not even talking very hard.

Well, I guess it's how you look at it, but skills like messaging people.

Like that's a skill, like to for sales, like messaging people over Instagram or social me like it is a skill or taking sales calls that's a skill or I mean you probably the hardest one is hiring and training people so I would say like the most elite CEOs I've met or my

best clients or the clients who get the best results. They're very good at I would say kind of more of the technical skills of messaging or sales and then they're just very good with people like they understand people they understand the the push and the pole dynamic of what's best for the business, what's best for the person.

And you know, I've been in this five years and I still feel like I just have so much more to go with people.

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