Growing An Audience: Peloton's Jenn Sherman Takes on Instagram

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.9 • 1.1K Ratings

🗓️ 18 May 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

“I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter,” shares Jenn Sherman, Peloton’s OG fitness instructor. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her accomplish one of her biggest goals: growing an audience on social media and boosting engagement. After applying Lindsay’s simple marketing tips for social media and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week.

Any female founder who is focused on growing an audience and promoting your business can relate to this marketing challenge and can benefit from Lindsay's simple marketing tips.

Today’s top takeaways:

Growing an audience on Instagram can’t be a chore. It has to be fun.
It doesn’t matter if you knock it out of the park every time.
Your relationship with any social media platform will ebb and flow. But the more you create content, the more you practice, the more it will stay top of mind and the better you will get at it.

Connect with Jenn Sherman:

Instagram: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk:

Book a call with Lindsay: https://www.honeybook.com/widget/spolan_marketing_communications_199255/cf_id/639a079aa737b5002f3b7f82

Grab Lindsay's Instagram Challenge and Reels Cheat Sheet: https://view.flodesk.com/pages/64124c446ed2f85879bdb914

Rate this podcast: http://www.ratethispodcast.com/dearfoundher

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Transcript

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0:00.0	Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats,
0:08.4	you burn the men'side oil, you pour your heart and soul into everything that you do. But without
0:13.4	a doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk,
0:19.4	host of the Dear Founder podcast. I say this because I've
0:22.7	lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly.
0:29.3	I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things
0:35.6	starting, growing, nurturing, and in some cases, even
0:39.2	selling a business. Together with some of my closest contacts, I'm here to help you find your
0:44.2	own success, whatever that means to you. The ride as a founder is the ride of your life. So come on
0:50.2	and join me for another episode that will get you one step closer to reaching your own founder goals.
0:57.2	Welcome back to another episode of Dear Founder.
1:00.8	We have a really special episode for you today.
1:03.7	My friend Peloton's own Jen Sherman is back with an update on how she's doing through her Instagram journey.
1:10.7	And you are going to pick up
1:12.0	so many awesome tips along the way directly from her own experience. But before we get into
1:18.6	today's episode, I am your host, Lindsay Pinchuk. And for those of you who are new around here,
1:23.0	I have been building brands for nearly 25 years since college. And I started my own company back in 2010
1:30.2	with just a $500 investment. I bootstrap that business to reach 3 million users per month
1:35.9	across multiple platforms and generate seven figures in revenue for six years straight.
1:40.5	I started this company in 2010 before social media was even a thing, and I grew it alongside
1:46.0	the boom of Facebook and Instagram and Snapchat and TikTok and Pinterest and everything in
1:51.9	between, learning everything as I went along. This was all before I led my company's acquisition
	...

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