How do you arm people with enough information that they can make an informed choice without fear

mongering, without scaring them to death? And how do you show financial and business success? And you

catch the attention of those that are still using the old school practices and seeing, well,

they're actually winning. What would, you know, some of these great leaders that have come before me,

what would they have done if they had been afforded this opportunity? And can I look at this as a gift and can I give myself the space to really think? I think our health is worth fighting for. I think women are worth fighting for. You know, I say there's no better way to change the world than lighting a fire under the asses of a bunch of women who care. If I'm being completely honest, it's still hard that there are people that hate me or angry

with me about things that I didn't actually do, and I have to just live with that.

I... What's up, people, at Podcastlandia.

Good to be with you today.

I've got a feeling that today's guest, my friend Greg Renfrew, back for round two,

might have attracted at least a few people brand new to me. So if that's you,

my name is Rich Roll. I'm an ultra endurance athlete. Got a few books to my name. I'm also a husband and a father of four. And this show, which I started way back at the end of 2012, is basically

in service to becoming our best selves. For the diehards out there, you might be

looking for a little bit of a life update on that note. The back is continuing to heal slowly.

I've been able to ride the indoor bike. I've been able to get a little bit of swimming in.

And it's been a busy few weeks. I was in Florida, where I was able to get in the ocean,

which was fantastic. And I was there to speak at this conference called Unimonia, which was my

first time attending what is a fairly new wellness event, but appears to have quickly become like

the event, a sort of Sundance meets South by Southwest meets Expo West for the

health and longevity set. And that has left me reflecting on the state of the wellness

industrial complex movement. And I think I'm of two minds on this. On the one hand, it is

kind of astonishing how much this movement has grown

over the last decade. There were literally thousands of attendees at this event, hundreds of

...