Greg Vollet | Golden Trail World Series Director
The Freetrail Podcast with Dylan Bowman
Dylan Bowman
4.8 • 866 Ratings
🗓️ 18 April 2024
⏱️ 70 minutes
🧾️ Download transcript
Summary
Greg Vollet is a long time influential professional in the trail running industry. He was the athlete manager for Salomon for many years before transitioning to focus solely on the Golden Trail World Series, one of the premier racing platforms in the sport. The GTWS begins this weekend with the Kobe Trail in Japan where some of the best athletes in the world will kick off their racing season. Topics discussed:
- The original Salomon Running TV videos
- Developing the sport vs developing a brand
- Lessons about building community
- The founding story of Golden Trail
- The unique structure of the series
- The impact of media and the GTWS digital strategy
- The impact of Eurosport broadcast distribution
- The power of focusing on short course racing
- The expansion into Asia this year
- Greg's views on trail running's future as an olympic sport
- A lot more!
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Transcript
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| 0:00.0 | Hey, fam, welcome to the free trail podcast. Of course, I'm your host, Dylan Bowman, joined today by Greg Valle, the global |
| 0:21.9 | director of the Golden Trail World Series, arguably the most exciting, most competitive |
| 0:27.6 | trail racing series in the world. And before specializing in that role, Greg was in charge |
| 0:32.5 | of the Solomon Athlete team for many years, where he was successful in recruiting and supporting some of the |
| 0:38.4 | great legends in trail history, all while also pioneering era defining media through Solomon |
| 0:45.2 | running TV, which in my opinion is one of the main catalysts for the growth that we've |
| 0:50.9 | experienced in the sport in recent years. So Greg has been around the block. |
| 0:54.9 | He's done a lot of cool things over many years in the game. |
| 0:58.7 | The reason this conversation is timely is that the Golden Trail World Series |
| 1:01.7 | kicks off this weekend at the Kobe Trail in Japan, |
| 1:05.7 | where some of the best athletes in the world will kick off their trail racing season. |
| 1:10.1 | And that being the case, of course, |
| 1:12.0 | you should go play Fantasy Trail. Go get your picks in. Go five deep for both men and women over |
| 1:18.4 | at Fantasy.freetrail.com. And let's get excited for a full season of Golden Trail Racing Drama |
| 1:24.9 | starting this weekend. Some things that we discuss in the episode. We start with |
| 1:29.1 | the impact of the original Solomon running TV videos that I just mentioned. We talk about developing |
| 1:35.0 | the sport versus developing a brand. We talk about lessons about building community. We talk about |
| 1:41.0 | the founding story of Golden Trail. We talk about the unique structure of this series, the impact of media in the Golden Trail World Series digital strategy. We talk about the impact of their partnership with Eurosport and their broadcast distribution. We talk about the power of focusing on short course racing versus long course. We talk about the new expansion into |
| 2:02.5 | Asia. We talk about Greg's views on trail running's future as an Olympic sport, which was |
| 2:08.1 | particularly interesting and a lot more. It's a super fun and dense conversation. Before we get to it, |
| 2:14.2 | a quick plug and reminder that I started another podcast and media brand with my friend |
| 2:19.2 | Aaron Lutzi. It's called Second Nature. And every week we discuss the business of outdoor |
... |
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