In today's episode of The Art of Passive Income, Greg McKeown—author of Essentialism, joins Mark and Scott and gives them a lesson in Essentialism 101!  Born in London, England, Greg shares a bit of his backstory and how a trip to the United States and one simple question ultimately set him on the path of writing and teaching while leaving law school behind him. Success can become a catalyst to failure. -Greg The guys dive deep into why successful businesses can't sustain their level of success and find out what the successful companies have in common.   Greg poses the question: If you can take a time machine back to 1972 with $500 and put $1 into each of the S & P companies, which company would bring you the biggest ROI in a 30 year period? After several failed attempts at the correct answer by both Mark and Scott, Greg tells us the answer and it may surprise you! Then, Greg uses Scott as an example to apply the three principles of essentialism—Explore, Eliminate, and Execute to break the cycle of distracting habits and replace them with an important under-invested aspect of the business. Listen in now as Greg shows us how to get the right things done to achieve more! TIP OF THE WEEK Mark: Learn more about Greg and the Essentialism life at GregMcKeown.com. Scott: Check out Adios.ai. It stops the distraction of incoming emails and lets you schedule them to be delivered when you want. Greg:  The next time you’re feeling exhausted, overwhelmed, and pushed to the limit, reduce your time frame significantly. Get in the now. Be present and ask yourself “what’s the most important thing to do next?” ...and do it next. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?