So the thing that's definitely happening in your world,

you're not challenging yourselves to figure out other ways to do content. People get into ruts. They have something that works and they do it for next seven years. Like you have to try different shit. Like again, the thing I'm most proud of, and I want you all to go look at my last hundred posts on Instagram. We're trying all sorts of shit. I'm saying the same shit for 20 years. But if you find different creative ways

that you understand, you can find that pay dirt.

This is the Gary V. and all sorts of shit. I'm saying the same shit for 20 years, but if you find different creative ways and you understand, you can find that pay dirt.

This is the Gary Vee audio experience.

How do we not be commoditized against our peers?

You know, if you look at the on-the-field product

of, you know, a competitor of the adult sports,

you know, world over in New Jersey. It's very similar.

So often the first time we're compared to our competitor like, hey, how come they're

$100 cheaper or, you know, this or that.

Why are they $100 cheaper?

Um, that most people are just doing it not to run a business and just kind of as a passion

project, side hustle,

I'm not really into make money. They usually have like side work or other work to do.

But as you can imagine, the consumer doesn't care about that.

Absolutely.

So from a consumer standpoint, how do you answer that?

Yeah, so, well, to answer the question to them, it's we're more organized, we have a website,

we have back-end coordination of schedules and all these other kind of stuff.

Some people as you can imagine are like take a picture

of the Google sheet, email it out or text it out or whatever.

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