The only podcast you need for your business. Let's do this.

Welcome to the Sales versus Marketing Podcast.

I'm your host, Scott.

Join me as we explore and demystify the latest trends,

technologies, and strategies used to achieve massive growth in 10X businesses.

I'll be sitting down with sales, marketing, and business leaders.

Dissect what's worked for them, dispel myths, and deliver actionable insights that you can use to ensure

repeatable sustainable and predictable revenue in your business.

Welcome to the Sales versus Marketing Podcast where we speak with

Sales Marketing and Business Leaders. I'm your host Scott and today we're

speaking with Grant Botma. Now Grant is a successful serial entrepreneur in his own right, having founded his own

financial consulting firm scaling it and being extremely successful in building

out his business over the past 11 years,

but Grant's claim to fame is not just his success as an entrepreneur.

He built a company culture within his company that was so successful and attracted such top-notch talent that he has actually become known and regarded as a thought leader and a subject matter expert in company culture and now he regularly speaks and conducts courses and trainings on how to build culture that attracts talent and makes employees your greatest asset

agnostic of whatever industry you're in. He's spoken at several events as a

keynote speaker, he trains, he teaches and he he educates and he also just released a book entitled The Problem isn't their paycheck how to attract top talent and build a thriving company culture.

So I'm very excited to speak to Grant because culture is so important, especially in this day and age where the

paycheck is no longer just a differentiator.

People want to work within an organization and they want to feel emotionally invested in an

organization. So I'm going to speak to Grant and I'm going to let him give a little bit, a little bit of an explanation

as to how he came to be such an expert in building out this culture, his past, his successes with his

...