Grande Cosmetics - Treat People How You Want to Be Treated

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 March 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Ordergroove.

Treat people how you want to be treated - that's Alicia's motto. Today we have Alicia Grande, Founder and CEO of Grande Cosmetics, a cosmetic brand.

Alicia comes from a cosmetic background. She was obsessed with beauty enhancement when she started Grande Cosmetics in 2008. To her, authenticity is a big thing in business. She also feels strongly about giving the consumer lots of value for their money.

She also cares for her employees. She has a personal relationship with employees, which is why the brand has a considerable retention rate of 97 percent. According to her, there should be no room for negativity in business. At Grande Cosmetics, nobody is suppressed, employees are encouraged, and their talent is valued.

In the first half, she talked about:

* Gratefulness
* Overview of the brand
* How she got started
* How she manages culture within the business
* Building Grande Cosmetics community
* Serum market and product efficacy

Join Ramon Vela and Alicia Grande as they break down the inside story on The Story of a Brand.

For more on Grande Cosmetics, visit: https://grandecosmetics.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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Transcript

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0:00.0	why don't we level set everybody?
0:01.7	If you don't mind, give us a 100-foot overview for those who may not know you or the brand
0:06.9	of who Grande Cosmetics is.
0:10.8	Absolutely.
0:11.6	Okay.
0:12.4	So again, Alicia Grande, CEO and founder of Grosmetics, I started this company back in 2008
0:20.0	with one product called Granay Lash MD.
0:24.2	And really what led me to this product was my background in cosmetics.
0:31.1	My mother was in cosmetics.
0:33.3	And at age 16, I was first introduced to skincare and cosmetics.
0:37.6	So I kind of became very obsessed with enhancing one's own natural beauty via cosmetics,
0:46.3	via vitamins, and even devices.
0:50.0	So it's something that I really had a passion for.
0:53.8	So it brought me to actually, Ramon, have my own radio show in New York called The Health Buzz,
1:00.1	which was every Tuesday at 1130 for half an hour.
1:04.3	I got to interview the latest and the greatest on these topics that really intrigued me.
1:17.8	And in my findings, I was able to find a doctor and a scientist who had created a product that enhanced your lashes, right?
1:20.9	And this was found in 2006 when I was at the ICESC spa show at the Jacob Javid Center.
1:29.3	So that's a big spa show in New York City with thousands of booths.
1:35.3	And I went up and down the aisles, like hearing, oh, you know, this is going to reduce your wrinkles and this is going to, you know, make your skin
1:44.9	smoother. And then I was stopped by by them and they said, well, this product will enhance your
1:51.8	lashes. And I was really intrigued because I had never heard of anything like that before.
	...

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