Grace Eleyae - Who You are is Beautiful

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 April 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

As a little girl, Grace Eleyae didn't see a lot of messages directed at her that said she was beautiful. With parents who came from Kenya and settled in California, this bothered her. Now as the CEO & Founder of GraceEleyae.com, she's made it her company mission to help inspire confidence in all women with the knowledge that they are beautiful.

Before Grace, there were products out in the market that had been used for years to help women with tight curl patterns, which according to many statistics accounts for anywhere from 30-50% of women globally, but fortunately, there was nothing like the "Slap". As she describes, there was nothing that combined the style & fashion of a nice cap & the function of modern hair protection. She goes on to say, "if the beanie and the bonnet had a baby it would be the Slap.

In Part 1 of this two-part episode listen to Ramon Vela interview Grace as she shares with us the story of building a brand. Including everything from why she created the product, how she grew with a $10,000 credit card, how one Influencer made the difference, the challenges to running a business, dealing with competitors, funding ongoing operations, using a laser vs. shotgun approach for marketing and how consumer research is helping her hone in on her ideal consumer.

Check out other episodes at https://www.commercefocused.com/

For more on Grace Eleyae visit: https://www.graceeleyae.com/

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:08.1	This isn't your average entrepreneur or e-commerce podcast, and he is not your average host.
0:14.1	This is The Story Behind the Brand with your host, Ramon Vela.
0:18.9	At the story behind the brand, we're always talking about digital marketing.
0:22.5	So there's a couple of tools that I want to make you aware of.
0:25.3	The first is Oracle Bronto.
0:28.1	Now, Oracle Bronto is a cloud-based marketing automation software
0:30.9	that's designed to help commerce marketers increase customer engagement and gain revenue.
0:35.6	It'll help you in all stages of the process, from acquisition
0:38.8	to retention to conversion, and it even integrates with most e-commerce systems. So all the information
0:44.9	on a customer such as shopping behavior is all in one place. To learn more about Bronto, visit
0:50.0	bronto.com. Hey everyone, this is Ramon Vela, and I am the host of the story of a brand.
0:58.1	And today we've got the CEO of Grace Ilea, Grace Alea.
1:03.2	So thank you so much for joining us.
1:04.7	Thank you so much for having me.
1:05.7	Well, and I appreciate you putting up with all my mistakes today.
1:10.0	And so I really was looking forward to having you on the show because I found your product interesting.
1:16.1	And I just thought it would be great for you to kind of tell us the behind the scenes of your product, of your company, and of yourself.
1:24.4	So if you wouldn't mind, why don't we start off with sort of a high-level overview of your
1:31.9	company and what you guys do?
1:33.8	Sure.
1:34.3	So I have a hair accessories brand called Grace Light Inc.
	...

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