Burst Oral Care - Be Obsessed with Living Your Burst Life

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 April 2019

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this two-part episode, we continue the story of Hamish Khayat, CEO & Co-Founder and Brittany Stewart, COO & Co-founder of Burst Oral Care as they share with us their obsession with Oral Care, their community, creating the greatest product for the ages, and living your Burst life!

You'll hear Hamish and Brittany give us the inside story of building a brand. Including marketing to consumers, creating a compelling experience offline for customers, how they're using capital, their growth, what makes a great entrepreneur and why being one is not selfish, the ups and downs of being a co-founder, taking care of yourself physically and emotionally, why Dental professionals will always be the backbone of the company, and their obsession with "Being the One-Stop-Shop for Oral Care".

Check out other episodes at https://www.commercefocused.com/

For more on Burst Oral Care visit: https://www.burstoralcare.com/

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:08.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:13.9	This is The Story Behind the Brand with your host, Ramon Vela.
0:19.8	At the story behind the brand, we're always talking about digital marketing.
0:23.3	So there's a couple of tools that I want to make you aware of.
0:26.2	The first is Oracle Bronto.
0:28.9	Now, Oracle Bronto is a cloud-based marketing automation software
0:31.8	that's designed to help commerce marketers increase customer engagement and gain revenue.
0:36.3	It'll help you in all stages of the process,
0:38.7	from acquisition to retention to conversion, and it even integrates with most e-commerce systems.
0:44.6	So all the information on a customer such as shopping behavior is all in one place.
0:49.1	To learn more about Bronto, visit bronto.com.
0:52.6	Here's another tool you should know about, Meet Edgar,
0:56.2	a social media management tool for small business owners. Now, we know social media is important,
1:01.0	but it could be time consuming. And that's where Meet Edgar provides an effective way of creating,
1:05.8	scheduling, and organizing content to automate publishing. And here's the cool part. They
1:10.7	automatically generate
1:11.7	social media updates for your content and post them even when you get to the end of your
1:16.1	content queue. Here at the story behind the brand, we use them and I suggest you try them too.
1:21.9	You can find them at meet edgur.com. Now in terms of the consumers, you mentioned that it's kind of like, you know, leaking over to the
1:30.6	consumer side of it now.
1:32.1	What are you guys doing on the consumer side to continue that passion or that interest or
	...

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