Gorjana - Why You Should Share Your True Authentic Story

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 December 2019

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part 2 of this feature, Gorjana Co-Founders Gorjana Reidel and Jason Griffin Reidel continue sharing the inside story of building one of the leading Jewelry Brands in the market.

In this interactive discussion, Gorjana & Jason share their journey including Their Customer Service Strategy, Why it's important to stick with what you're great at, Why Amazon and other large brands envy the connection between premium brands and their customers, Why their Moat = Authenticity, Why Product is King & Content is Queen, Why you shouldn't fall for the buzz words, How they work together as a married couple, Why they play with all the chips on the table, and Why you shouldn't compartmentalize your life, make your life one.

Join us while Ramon Vela interviews Gorjana & Jason in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Gorjana visit: https://gorjana.com/

Visit the partners who make this show possible:
Privy - https://www.privy.com/cf
Churn Buster - https://churnbuster.io/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	We went down the other product rabbit hole a few years ago, and we will not be going back.
0:28.6	We went down that from 2011 and 12.
0:31.8	I mean, that's one of the great things about being around so long is that we've kind of
0:35.3	experienced some of our stuff that we made.
0:37.5	Yeah, at this moment I don't want to call them mistakes, but they're learnings, right?
0:40.6	We had some of those learnings earlier when we were smaller.
0:44.2	And so, no, we love jewelry.
0:46.7	And we do have some amazing complimentary accessories.
0:52.9	We've got this in great jewelry roll right now for holiday, we did this really cute jewelry dish as well for holiday. We've got this in great jewelry role right now for
0:54.9	holiday. We did this really cute jewelry dish as well for holiday. We've got some
0:58.4	really other exciting jewelry accessories coming out for next year. But we want to stay
1:04.5	true at what we do. And I'll tell you what, we were actually pretty good at some of the
1:08.4	other stuff that we did. We got actually really good at the very end.
1:12.0	We were doing handbags and small leather goods and we were doing maintenance stuff.
1:16.9	So we got good, but we weren't great.
1:19.5	We're great at jewelry.
1:20.7	I think it's always important to stick to what you're doing.
1:22.5	Yeah, so whatever we expand, it will be in the jewelry category.
1:30.6	Hey, thanks very much for joining us today. This is going to be a fantastic episode. However, before we begin, I have something kind of serious to talk
1:35.8	to you about. Now, did you know that on average 15% of online credit card payments get declined?
	...

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