Cuts Clothing - The Lifestyle Brand for People Living Their Dreams

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 December 2019

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the early days, Steven Borrelli, Founder of Cuts Clothing didn't want to tell anyone about his brand. He was 26 and didn't want to be that guy who moves back into his parent's house to start a Tshirt brand that blows up in his face. He knew how big it would be but he also knew not telling people would relieve some of the pressure and stress and allow him to focus on building the brand. His strategy paid off and now Cuts is a leading DTC Menswear Brand that is first to accessorize the basic Tshirt and elevate it into the office and beyond.

In Part 1 of this feature, Steve shares What brand was his inspiration, How he starting the brand knowing nothing about apparel, How he tested his product in the early days, How he used his network to find his first 1000 customers, How the brand almost crashed and burned several times, What Attitude you need to develop if you're an entrepreneur, Why it's critical for your marketing to create a story, Why he likes to hire people with high Motors, Why when advertising - Talk to people the way you talk to your friends, and much, much more.

Join us while Ramon Vela interviews Steven in Part 1 of this episode and hear her share the inside story of a brand.

For more on Cuts Clothing visit: https://cutsclothing.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon
0:18.4	Vela.
0:21.6	If I had the conversations with him that I, if I, if I had the conversation with him with
0:27.6	someone that's not a founder, it would one either sound like we're the biggest two assholes
0:32.3	in the world because we'd be talking numbers that like the common person wouldn't get.
0:39.2	And two, he just has so many experiences that are so similar that I can, hey, we just like if you're raising capital,
0:44.3	he had just raised capital. They could go to him and say, hey, how did you do this?
0:50.7	This episode is brought to you by the great folks at Refursion.
0:59.5	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay focused on building your brand.
1:01.2	With Refersion, you can recruit an infinite number of affiliates and influencers and analyze
1:06.7	data to best optimize your marketing strategy.
1:10.7	As an exclusive to my listeners,
1:13.0	Refersion will knock off 18% of the cost of your annual subscription plan. So head to
1:19.2	Refersion.com forward slash CF for a 14-day free trial and experience advanced affiliate marketing
1:27.3	made simple. Again, that's
1:30.0	reversion.com forward slash CF for a 14 day free trial. Hey everyone, this is Ramon Vela and I'm the
1:39.9	host of the story of a brand. And today we've got an amazing entrepreneur. He's the CEO and
1:45.8	founder of Cuts Clothing. Welcome, Stephen Borrelli. Thank you. Thanks for having me.
1:51.1	Hey, man. Thank you for being on the show. I really appreciate it. I know you're busy. So,
1:55.0	you know, I'm truly grateful that you're sharing your story with us.
1:59.3	Awesome. Yeah. I love, you know, I'm a talker, so I like to be in front of the camera, and
	...

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