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Kevin Keatsman has issues.

Simply the best for less at Windows, Kansas City.com.

There's zero chance I can pawn myself off as some sort of a political operative or

expert in campaigning.

What I can say that I believe I'm pretty strong at is common sense.

And something's going on here at the start of the year that makes no sense to me at all.

It really began at the end of last year, and it seems to be ramped up now.

And I don't know why so many conservative people with such prominent platforms seem hell-bent on repeating the same message over and over and over that they just shouldn't be

saying that most people in the middle, by the way, most swing voters, most Americans, most people

don't care about this anyway. They just don't care. You and I may like hearing it. Red meat,

conservatives, Republicans, whatever, may love hearing it. I may like hearing it. Red meat, conservatives, Republicans, whatever, may

love hearing it. We may feast on it. We may consume the news. We may think more of a political

leader or operative or somebody out there, a pundit, repeating this over and over and over.

But there is nothing to be gained by doing it. I don't understand why

it happens. I've seen it happen on both sides. There is obviously a marketing campaign, a

positioning in this country that has always existed. Americans like to identify with number one.

Car dealers like to say, we're the number one volume dealer in

the Midwest. We're the number one selling men's suit clothing or we're the number one,

this or that. Everybody likes to say they're number one. They're the top. They're the biggest.

They're the best. There is marketing to that. But when you look at really giant companies,

nobody ever advertise. Twitter doesn't advertise we're the number one, you know, social media platform or Facebook or Apple. We're the number one

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