Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we're going to talk about Google's top three major ranking factors for 2021 and

Neil is going first, user metrics, Google's going to start looking at things like usability,

user metrics, I'm sticking around your site, them not liking things like exit pop up as

much.

Because look, Google doesn't want to rank the site that has the most links at the top

or ranked the site with the best keyword density at the top.

They want to rank the site that you as a user love.

Because if they do that, they're going to win because you're going to keep coming back

and eventually click on some ads.

Just think of it this way.

Do you ever do a Google search and be like, oh, this number one results so much better

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