Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

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All right, today we're going to talk about why Google is re-ranking your old content.

But first and foremost, what do we mean by that, Neil?

So with your old content, what you'll find is you write content, you may rank at the

top or rank at the bottom and over time it fluctuates.

It can go up, it can go down just because your content is a year old or one day old,

it doesn't mean that it's going to stay in the current position that it's ranking.

Yeah, so I mean, in some cases, back in the day, people will talk about query deserves

freshness, right?

So if it's something like a let's say the annual festival, well, the ones that have the

most updates for the latest year, that makes a lot of sense, right?

And there's things that are time bound and where Google might know that, hey, like this

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