Google’s AMP Is Killing Your Revenue | Ep. #491

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 4 December 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business. Time-Stamped Show Notes: [00:27] Today’s Topic: Google’s AMP Is Killing Your Revenue [00:35] Explaining the purpose of Google’s AMP. [01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly. [01:30] Reasons why certain countries have different rates of search traffic. [02:30] Why your revenue will tank in spite of search traffic increases. [03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt. [03:35] If you are an e-commerce business, it can be detrimental to use AMP. [03:48] That’s it for today! [03:50] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual heat-mapping tool. [03:55] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about how Google's AMP is killing your revenue.
1:02.0	First of all, what's AMP? Google AMP is their framework in which
1:08.0	it allows your mobile pages to display extremely fast, especially, it's more so for content-based pages.
1:14.7	So they take your blog post, they put it in their framework, or assuming you put it in their
1:18.4	framework, and then when Google or people are searching on Google on a mobile device,
1:24.0	it's pretty much a stripped down version of your web page.
1:27.4	Exactly. So think about this, right?
1:29.4	You're going to be losing, especially if your site is driven by ad revenue.
1:32.8	So let's look at Wall Street Journal,
	...

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