Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 3 December 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at. Time-Stamped Show Notes: [00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach [01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools. [01:54] These tools are ok to use with Twitter. [02:19] They ultimately recommend to avoid using tools and post manually. [02:20] That’s it for today! [02:22] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool. [02:28] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Battau and today we're going to talk about how buffer and
1:00.0	Hoot Sweet are hurting your Facebook reach.
1:04.0	Neil.
1:05.0	Yeah, so what most people don't know about Facebook
1:07.4	is they have their own tools to publish content.
1:09.9	And if you're on Facebook, what do they do?
1:13.3	Facebook makes money from the visits that you're creating,
1:16.7	ad revenue.
1:17.7	There's a higher chance that you're gonna end up
1:19.2	clicking on Facebook, one of their ads,
	...

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