Arthur Gallego - Insights and Trends in Food & Beverage

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 April 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special episode, we are featuring Arthur Gallego, Founder & CEO of Gallego and Co., an expert in food & beverage (CPG) marketing and an advisor to brands and private equity.

In Part 1 of this special feature, Arthur discusses The extensive Brands that Arthur works with, How he got started, Factors influencing the Plant based movement, Why the Plant based trend is sustainable (but it will plateau), Why he often works with startups as interim CMO, What brands are doing a great job, The seismic cultural, retail, and generational shift shaping the Food and Beverage industry, Why Food and Beverage brands should first own their backyards, Advice for Food and Beverage brands, Why GenZers are more frugal, Why GenZ maturation is changing the landscape for hard beverages, Why 40-50% of CBD beverage brands will not be around by end of 2020 or sooner, The areas of innovation in Food and Beverage, Why Collagen is a growing trend, Why taste and sweetness are important, Areas of opportunity in Food and Beverage and much more.

Join us while Ramon Vela interviews Arthur in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Gallego and Co. visit: https://www.gallegoandco.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:20.9	I gave you the cocktail example because what's happening with Gen Z and the category that they are impacting significantly are wine, spirit, liquor sales.
0:34.2	So we are seeing now, you know, we've talked about this movement called Sober Curious,
0:39.3	where a new generation of consumers is choosing to drink less or not drink at all.
0:47.3	Or they're looking for alternatives to the things, you know, I've personally enjoyed in a social drinking setting.
0:56.0	We're seeing now, you know, hard seltzer of course, I mean the success in white
1:02.0	claw has been well documented. You are seeing the rise of hard kombucha as a drinking
1:10.0	alternative, replacing beer or wine. You are also
1:14.6	seeing the insertion of CBD drinks, where people are able to get into the mood space and the
1:21.6	head space they want without alcohol, but with CBD. So all of that is being driven by Genesee's maturation into the liquor,
1:32.4	into legal drinking age.
1:40.1	This episode is brought to you by the great folks at Refersion.
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	...

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