Chili Chews - It’s a Rollercoaster of Sweet, Sour, and Spicy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 January 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

The Chili Chews team says, “we describe our candy as sweet, sour, and spicy, all in a single bite. But what's interesting about it is it's like a rollercoaster. So you're getting one flavor at a time, but it's all culminating into this basically savory experience that you can't put down. I don't want to use the word addicting, but once you have one, it's very hard not to have two or three or four after that.”

Today, we interview Vicken Kejejian, Shant Reganyan, Emilio D’Angelo, Elya D’Angelo, Co-Founders of Chili Chews. Chili Chews is a gourmet candy company taking your tastebuds on a rollercoaster! With roots in Southern California, the company took its love for spicy candy and developed a modern twist on the classics we all love most.

We discuss:

* What they are grateful for
* The origins and overview of Chili Chews
* Facing a fork in the road on whether to go all-in into the business
* How their growth happened, including using paid ads, selling D2C and moving into retail
* Why they want to be a household name and brand
* How they are building awareness of their brand
* Breaking down the Chili Chews experience
* Their plans for 2023
* What they are most proud of
* Advice for Founders
* Interpersonal relationship - How they work together
* And more…

Join Ramon Vela, Vicken Kejejian, Shant Reganyan, Emilio D’Angelo, and Elya D’Angelo as we break down the inside story of Chili Chews on The Story of a Brand.

For more on Chili Chews, visit: https://chilichews.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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Transcript

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0:00.0	And after I finished the program, I did start a full-time role in consulting.
0:04.6	And while I was still running chillies at the same time, and I guess the fork in the road was
0:08.3	deciding, I guess like even when I was within my job, it was like, what excites me more,
0:13.2	what makes me happier, what gets me up in the morning and makes me want to drive and want
0:17.7	to have that motivation. And ultimately, it was creating this candy band with the people around me and seeing how far we can grow this thing out.
0:25.6	Yes, it is risky, but in my mind, just knowing how much I loved doing it made the whole process worthwhile and the risk kind of just fades away. way. This is the story of a brand, a podcast that helps people learn the story behind their
0:49.2	favorite consumer products. I'm Ramon Vela, and I believe that people want to know more about the
0:54.8	brands and products they purchase. So each week I interview the founder of a
0:58.8	consumer brand, unpacked our story, their products, their mission, so you can
1:03.2	decide which products are worth buying and which brands are worth supporting. The Chili Choose team describes it this way. Our candy is sweet, sour, and
1:16.5	spicy, all in a single bite. What's interesting is that it's like a roller coaster. So you're
1:22.9	getting one flavor at a time, but it's all culminating into a basically savory experience that you can't put down.
1:30.2	Now, I don't want to use the word addicting, but once you have one, it's hard not to have two or three or four after that.
1:39.0	Today, we interview Vekan Kajajian, Shant Reganian, Emilio de Angelo, and Elia de Angelo, co-founders of
1:49.8	Chili Chews.
1:51.1	Now, Chili Chews is a gourmet candy company taking your taste buds on a roller coaster.
1:56.5	With roots in Southern California, the company took its love for spicy candy and developed a modern
2:01.8	twist on the classic we all love most. Now, we review so many different things in this podcast,
2:08.8	and this is actually a great story, not just for consumers looking for a great candy to consume,
2:14.5	but it's also a great story if you're into entrepreneurship.
2:18.4	You love hearing the ups and downs of entrepreneurship because they've taken their idea
2:23.7	from their kitchen from zero basically all the way to thousands of stores and they kind
	...

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