Goal Five - Fit with the Female Footballer in Mind

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 July 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second half of this feature Ann Keltz, Co-Founder of Goal Five goes into detail about the exponential growth of the company. She delicately discusses how Goal Five has thrived amidst the global pandemic. She recalls how a company retreat back in September of 2019 set into motion everything the company would need to thrive in 2020. She then explains the advantage of creating a team of leaders that are able to come together to achieve a common goal.

In part two of this episode Ann talks about How the public has responded to the brand; Which items have become “hero products” and why; How Goal Five is disrupting the sports apparel industry and innovating traditional products; How and why her brand has achieved massive success in a time of crisis; Why she believes the sporting goods industry is “crisis-proof”; What she considers to be the best advice for future founders, and more.

Join us while Ramon Vela interviews Ann in Part 2 of this episode and listen to her share the inside story of their brand.

For more on Goal Five visit: https://goalfive.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
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Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.1	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.7	Yes, I think we found a great idea.
0:24.1	I think we're solving a problem out there with our product.
0:27.5	But the end of the day, it's really for me, the people.
0:30.8	It comes down to the people behind this company
0:34.1	and who's actually executing on the idea.
0:38.3	And we just have an incredible team of people who, you know, have years and years of industry experience.
0:46.3	So to me, that's the thing I'm most proud of is the team that we have behind goal five.
0:53.3	So I would say, you know, focus on making sure
0:56.4	that there's a problem out there that really need solving.
0:59.2	You're solving it or you're doing it better than anyone else.
1:03.4	And then really think very hard about every single last person
1:10.1	that you bring in to the company.
1:12.3	I do it from the team members to our advisory board members to our investors.
1:18.1	And just making sure that every single one of those people are not only kind of experts in their areas,
1:23.2	but also completely, you know, aligned behind the mission.
1:32.8	Thank you. but also completely, you know, aligned behind the mission. If you're nervous about your online business right now, consider this.
1:36.8	There's no better time to make the most of your website traffic.
1:40.7	Why?
	...

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