Art of Sport - Hustle Hard Stay Fresh

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 July 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Matthias Metternich, co-founder of Art of Sport talks enthusiastically about his men’s skincare line. Metternich’s impressive track record as a founder is only matched by the impressive list of athlete investors. His authentic passion for the brand comes from happy childhood memories with Nike. He openly discusses his admiration for the global brand. And he passionately explains why Art of Sport is for everyone. This is his story.

In the first part of this episode, Matthias talks about His history as an entrepreneur, and his how his love of coding and computers drove his professional career; Why he admires Nike for its marketing message and on a personal level as an athlete; How he came up with the idea for his product- not paying attention to ingredients in things like creams, lotions, etc; the realization that the use of the word “sport” was being used inauthentically, saw room for a “disrupter” in men’s skincare; Why he embraces the athlete as a muse but wants to serve the entire athletic community, regular people, young people just starting out; emotionally connecting with people, not just the elite athlete; His philosophical thoughts on the purpose of a brand- the emotional, cultural relevance, reaching out with grassroots interaction; The demand for high-level design and aesthetics, and how the brand lives up to the expectations; The wide array of athletes they’ve chosen to partner with; diversity in ethnicity, socio-economic background, personalities, sports, etc.

Join us while Ramon Vela interviews Matthias in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Art of Sport visit: https://artofsport.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	What connects with that consumer is the idea of being outside, the idea of, you know,
0:26.4	sort of living free, being healthy, enjoying the sort of environment around them, the camaraderie
0:34.0	that comes with it. And that's the romance of why, you know, people begin to begin
0:38.5	with. And so I think that's, that's, that's, that's what these brands like Nike have done to
0:43.7	create such cultural, um, uh, equity to the extent that most people buying Nike's are sitting at home
0:50.3	and they're wearing nikes when they're at work. They're not planning to go for a run because it connects with who they are as people. So I think that's that that's that's that's the power
0:59.3	of I think the athletic community. And if you serve that community and those are your values and
1:03.9	it cascades down into the products you create, people can have trust and faith in the idea
1:09.4	that you have a code of conduct and you have a discernible audience you're cultivating this for to the highest possible standard.
1:16.6	So that was a really important moment of sort of realization for us.
1:25.4	What do fast-growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:31.3	They all grow with Clavio.
1:34.0	Clavio is the ultimate marketing platform for e-commerce brands.
1:37.1	It gives you everything you need to send memorable, branded emails, text messages, and more
1:42.4	so you can build strong relationships that keep your
1:45.0	customers coming back. And smart targeting is Clavio's superpower. It's built for creating
1:50.8	ultra-specific audience segments using unlimited data from your e-commerce store and marketing stack.
1:56.6	That way, you can make sure that the right message reaches the right person at the right time.
2:02.2	Plus, Clavio gives you all the tools to create your ideal customer experience with flexible
2:07.5	automations, predictive analytics, and more. And that's why it's trusted by more than 40,000
	...

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