I want to go to the Maha report, and in many ways this was a transitional moment for the United

States government.

And the second section of that report looked at the cumulative load of chemicals in our

environment specifically for children.

So again, children are adults, and the US government acknowledged this, which is huge.

And why?

Because children, you see the list here.

They have sensitive developmental windows.

They have developing immune systems. They have problems detoxifying, like adults, not like adults. Accelerated brain

development, endocrine disruption is an issue. So all of these things are now being considered

by food manufacturers and by basically big ag. So big ag, we're talking about all the big food

manufacturers,

but also up the food chain that's not so obvious like a pesticide manufacturers.

Let's stick on this conversation because one of the moves that just happened, Kraft.

Craft is following in line now with General Mills, with PepsiCo, huge, huge multinational

corporation.

Kraft Heinz removed synthetic dies from U.S. products,

make American healthy, again, pressure. It says instead the company plans to replace them with

natural alternatives, but that will alter the bright rainbow of color. Shoppers have grown to love.

Food scientists Brian Kwak Lee told the post, these natural dyes typically come from food source, given them a slight

taste, using turmeric for yellow color and beetroot for red.

For example, can add an off flavor to products, Kwak Lee said.

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