Summary
For those of us whose “smokey eye” and “blending” skills fell short during the beauty guru makeup regime, Glossier was our saviour. Founded by “super intern” Emily Weiss (who has a brief 3-episode run on The Hills as Lauren Conrad’s more competent counterpart at Vogue), Glossier popularized the “no makeup” makeup look of the mid to late 2010s. With its minimalist branding, it quickly became a cult brand. Glossier was what Apple was to tech, what American Apparel was to fashion. And even better, it was feminist. Rising from the ashes of the beauty guru was the “Glossier girl” - an effortlessly beautiful cool girl who spent all that time she WOULD be doing her makeup…reading. But, in this episode, Hannah and Maia ask whether Glossier was really all that great. Can a makeup brand actually be feminist? Tangents include: the tyranny of “alt” stuffed animals.
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Transcript
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| 0:00.0 | Okay. Where did Labuboos come from? I hate to say, I think I'm incredibly, actually, I don't |
| 0:10.0 | hate to say it, but it's just weird to be completely out of the loop that by the time I learned |
| 0:14.7 | what a Labubu was, Emma Roberts was posting about them and they were like over. Sometimes you're |
| 0:20.1 | weirdly on the pulse because you're on Twitter and so you'll know about something before me, but then often you're so behind. And I can't keep up with your social media consumption because I actually just, I don't know. I know that I'm behind on everything. I actually stopped using Twitter. Like I never check it. That's definitely why. That's why I don't know anything. |
| 0:38.3 | TikTok detox. And like Instagram reels are so like all over the place and they're not like |
| 0:44.0 | viral really in the same way. Like the viral ones that show up on my feet are some goats with |
| 0:49.2 | big asses or something. And I'm like, why is this being shown to me? Definitely, definitely. It's also, |
| 0:56.0 | it's just like the backwash of TikTok, basically. It is the murky backwash, food bits and all |
| 1:03.4 | floating in there. But it was an Instagram reel of Emma Roberts doing a Lubbubu unboxing that |
| 1:08.9 | made me go, like I obviously seen those little freaks around because they've been around. |
| 1:14.3 | I actually did see that too and I really was like, oh, that's brutal. That's brutal for several reasons. Like, |
| 1:22.5 | I think geek culture has made it really appropriate for adults to play with toys and like, yes, |
| 1:28.0 | embrace your inner child, be whimsical. But sometimes it's to the point where I'm like, all right, girl. Maybe they're for her kid. Does she have several kids? It's for her. And I was, I'm in Paris right now. And there's, I think it's pot mart is the name of the store. And it's where another places they sell a booboo and there's a crazy line outside of it in the middle of the day |
| 1:46.6 | yesterday. It's Potmart is the name of the store, and it's one of the places they sell Lubboo, and there's a crazy line outside of it in the middle of the day yesterday. It's the new Sunny Angel. And Sunny Angel was the new Beanie Baby. Well, like, it's really just like Disney Adult for, it's like Cunty Disney Adults. Cunty Disney Adult. Yeah. That's like, okay, well, okay, I need to say this really quickly is that I went to a WNBA game. |
| 2:04.2 | It was super... Conti Disney adult. Yeah. That's like, okay, well, okay, I need to say this really quickly is that I went to a WNBA game. |
| 2:04.2 | It was so awesome. |
| 2:06.1 | It was the New York Liberty team. |
| 2:08.0 | All the girls have their gorgeous ponytails. |
| 2:09.9 | They're whipping the fuck around. |
| 2:12.4 | And I was taken there by a good friend, also a YouTuber. |
| 2:16.3 | And she was giving me all the deeds. |
| 2:18.9 | She's like an avid attendee. But they have this mascot named Ellie the Elephant. And Ellie the Elephant |
... |
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