In this episode of Boss Files, we're building an ecosystem for women to co-create the first beauty,

massive beauty company, really the biggest beauty company of this next century.

She's been called one of the beauty industry's biggest disruptors, Emily White's founder and CEO of Glossier.

Formerly at Vogue, she attracted a huge following through her blog into the gloss.

She started talking directly to consumers and calls them her co-creators, how she's taking on legacy beauty brands by building what she calls a more personalized experience, not one built on celebrity endorsements.

Our core value that really permeates everything we do, and I think that our community would echo back to us is how inclusive Blossier is.

And beauty historically and in many ways fashion has been built around exclusivity.

Also, why she says it's anti-feminist to judge how much makeup a woman should or shouldn't wear.

Plus, why she calls power a loaded word.

Here's my conversation with Glossier's Emily Weiss.

Emily Weiss, thank you for being here.

Thank you for having me.

You're the founder and CEO of Blasier,

but for people that might not be as familiar with the company as I am and others are,

how do you define the company and your role today?

Hmm.

Because I don't feel like I can just say makeup company.

It's interesting.

Our customers have a hard time defining the company because oftentimes someone will say glossier and they say, well, it's so much more than just product.

This isn't about lip gloss and face wash.

This is about a value system. This is about using beauty as a

tool and a conduit to connect with other people. And the best way to describe what Glossier is

...