Global Wired Advisors - Investment Bank for Digital-first Brands
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 May 2022
⏱️ 35 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Global Wired Advisors is an investment bank that focuses on digital-first brands in the consumer product marketplace, says managing partner Chris Shipferling.
"I'm not trying to sell aerospace businesses or agriculture businesses or manufacturing companies," Chris says. "We only sell consumer products. That's it, specifically digital-first. So every day we wake up, and we're only talking to an audience interested in these types of companies."
With the current state of the economy and interest rates rising, the baby, pet, toy, home, and kitchen categories are likely to experience a slowdown, Chris predicts.
In Part 1, Chris talks about:
* Gratitude toward his first boss who saw potential in the college graduate with no business experience.
* An explanation of Global Wired Advisors' business and how they differ from other investment banks.
* An analysis of the current economy and likely slowdowns and areas for potential expansion.
Join Ramon Vela and Chris Shipferling as they break down the inside story on The Story of a Brand.
For more on Global Wire Advisors, visit: https://www.globalwiredadvisors.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | We are an investment bank that works with brands, you know, consumer product brands that are, |
| 0:06.0 | that usually have majority concentration of their sales volume online or e-commerce driven somewhere, |
| 0:13.9 | whether that's, you know, through Amazon as a sales channel, whether that's their own website, |
| 0:19.1 | various different other marketplaces, and still may have |
| 0:22.8 | some presence of wholesale or what we would consider Omni Channel component to them as well. |
| 0:29.5 | They're usually ranged between $7 million, $10 million all the way upwards of $80 million. |
| 0:35.9 | They're brand-, brand oriented category. |
| 0:39.9 | I would call it category agnostic. |
| 0:42.3 | So we work with a lot of different categories. |
| 0:44.5 | We tend to have specific categories that we do a lot more work in than I'd say others. |
| 0:49.5 | Like for instance, toy, baby products, pet products, home and kitchen. |
| 0:56.6 | We tend to work in those a little bit more than others. |
| 0:58.7 | They tend to represent a lot of the consumer product base that's out there outside of |
| 1:04.0 | consumer electronics. |
| 1:13.0 | Recorded at Send Lane Studios. |
| 1:17.2 | This is not your average entrepreneur or e-commerce podcast. |
| 1:19.8 | And he's not your average host. |
| 1:24.0 | This is the story of a brand with your host, Ramon Vela. |
| 1:30.5 | If all DTC companies were forced to turn off their Facebook ads, they'd be dead on arrival. Why is that? |
| 1:31.8 | Well, they over-invest in paid acquisition and under-invest and retention. |
| 1:37.3 | Luckily, Sendlane makes it easy to solve this problem. |
| 1:40.8 | Sendlane is an e-comics customer experience platform helping hundreds of D-2C |
... |
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