Global Takes on a TikTok Deal & “The Creative Shift” 9/26/25

Squawk Pod

CNBC

Investing, Business, News, Business News

4.2 • 543 Ratings

🗓️ 26 September 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

President Trump has approved a TikTok deal; CNBC’s Eamon Javers, in Washington, and Eunice Yoon, in Beijing, discuss the geopolitics playing out through the social media platform’s business. A government shutdown is just days away, but Senator Ron Johnson (R-Wisconsin) explains his bipartisan plan to avert this and every future shutdown over federal funding. President Trump has announced new tariffs on chipmakers, trucks, and furniture, and former FBI Director James Comey has been indicted. Plus, veteran advertising executive Andrew Robertson, chairman of BBDO Worldwide, shares his perspective on creativity and innovation from his new book, “The Creative Shift.” Sen. Ron Johnson 24:07 Andrew Robertson 38:02 In this episode: Ron Johnson, @SenRonJohnson Eunice Yoon, @onlyyoontv Eamon Javers, @eamonjavers Joe Kernen, @JoeSquawk Becky Quick, @BeckyQuick Katie Kramer, @Kramer_Katie

Transcript

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0:00.0	Bring in show music, please.
0:04.4	Hi, I'm CNBC producer Katie Kramer.
0:07.1	Today on Squawk Pod.
0:09.5	A U.S. owned TikTok could be coming our way.
0:12.0	Donald Trump signing an order for a proposed deal for American investors to buy the app,
0:17.3	crazy dancers and influencers included,
0:19.6	Aiman Javers in Washington.
0:20.9	You know, you wonder if these shareholders who are personal friends and political allies
0:25.4	of the president are getting an incredible, incredible deal.
0:29.8	And the president says China's Xi is on board, Eunice Yunn from Beijing.
0:34.4	TikTok, bite dance, they're not really that important as companies to China's economy.
0:40.3	Speaking of TikTok, the clock is ticking on Capitol Hill, a government shutdown looms.
0:46.3	But Senator Ron Johnson has a plan to avert this one and all those that come after.
0:51.3	These are politicians playing games with people's lives. It is ridiculous.
0:55.0	End that.
0:56.0	Then succeed with out-size creativity, says Adman Andrew Robertson.
1:02.0	Predictability of results, operational excellence,
1:06.0	executional brilliance, process compliance, all of those things
1:10.0	suppress creativity rather than unlock it.
1:12.6	Are there bad ideas?
1:14.6	There are bad ideas and you want as many of them as you can get.
1:17.6	Plus, the first indictment of a former FBI director in U.S. history, and the President also announcing new tariffs,
	...

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