Hi everybody I'm Diane Brady. I'm here with Liz Agortabi who is the Vice President of Global Policy and Strategic Partnerships for Global Citizen here in Davos, Liz, welcome.

You made a big announcement today.

Let's start with that.

Thank you, Diane.

Thanks for having me.

So we're just coming off the heels of the expansion of our Move Africa initiative. Move Africa is a multi-year,

multi-market pan-African campaign that is working to create really a sustainable live entertainment

touring circuit across the African continent.

Usually when you hear that global artists are doing world tours, there's typically one region that is excluded from those tours and it's Africa.

Well, sometimes there's an exception and there's maybe one show in Johannesburg. What we're doing is

creating an ecosystem to promote tourism and that's tourism, touring for both

global international artists and local regional Pan-African artists.

And in doing so, we're creating significant social and economic impact. We're upskilling

contributors to the sector and we're also creating an enabling environment really that says welcome, welcome to Africa, we're open for business and really helping to

to share and highlight the inherent rich cultural heritage that's here on the continent.

Let's unpack this a little bit because what's taking us so long why is it that artists will

only stop in Johannesburg is it because there hasn't been an infrastructure well

there's it's infrastructure it's also the lack of gear.

So the lack of gear, there is a skills gap also.

So finding venues with appropriate contributors that have the skills to put on world-class events is

often challenging and then sometimes it's just fear. It's just the unknown. People don't know the region and aren't aware of just how much talent exists here on the region.

And so we're doing everything that we're doing is just demystifying you know these notions that people have on tourism

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