Gibson vs Fender - The Stratocaster Blasts Off | 3
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 26 June 2019
⏱️ 29 minutes
🧾️ Download transcript
Summary
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit.
With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll. It opens up a whole new market for electric guitars -- but which company will dominate?
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars, ad-free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:06.4 | On the evening of December 1st, 1957, millions of Americans gather around their television |
| 0:17.6 | sets as they do every Sunday. |
| 0:20.2 | They're about to see history in the making. |
| 0:24.6 | The Ed Sullivan shows the most popular variety show in America and a showcase for young |
| 0:29.3 | pop artists. |
| 0:30.6 | And tonight, 21-year-old singer and guitarist Buddy Holly and his band The Crickets are getting |
| 0:36.8 | that lucky break. |
| 0:44.4 | In his bow tie and horn rim glasses, Holly is an endearing mechs of nerdy and cool. |
| 0:50.0 | Viewers are also fascinated by his guitar. |
| 0:52.9 | It's sleek and futuristic, made of polished two-tone wood like a surfboard. |
| 0:58.3 | Two horns jut out on either side of his neck, like the tail fins of a Cadillac. |
| 1:03.6 | It bounces suggestively against Holly's hips as he sways to the music. |
| 1:10.4 | Among the millions of Americans watching is the man who designed that guitar, Leo Fender. |
| 1:16.3 | He and his wife Esther sit together on their plaid sofa, watching Holly and his bandmates |
| 1:21.4 | take their bows. |
| 1:23.1 | Esther, Patsr, husband's hand affectionately. |
| 1:26.7 | Congratulations, Leo. |
| 1:28.5 | Your guitar looked beautiful under those TV lights. |
| 1:31.4 | Thanks, hon. |
| 1:32.4 | I can't say I love this new fangled rock and roll stuff. |
... |
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