Gibson vs Fender - Les Pauls Unleashed | 4
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 1 July 2019
⏱️ 27 minutes
🧾️ Download transcript
Summary
In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.
Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity?
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | July 25, 1965. |
| 0:16.4 | Bob Dylan takes the stage at the Newport Folk Festival in Rhode Island and 17,000 fans |
| 0:22.9 | cheer for one of their biggest heroes. |
| 0:26.8 | But as Dylan launches into his first song, the cheers turn into stunned silence. |
| 0:32.4 | The usually subdued folk singer is holding an electric guitar and he's backed by a five |
| 0:39.7 | piece fully electric band and they're loud. |
| 0:46.7 | Dylan stands under a single spotlight in a black leather jacket furiously strumming |
| 0:51.6 | a red, vendor strata caster. |
| 0:54.4 | To his right, a second guitarist plays a white, vendor telecaster, punctuating each of |
| 0:59.5 | Dylan's lyrics with a snarling spray of bluesy notes. |
| 1:04.0 | Fans flock to Newport each summer to hear acoustic sets from politically-minded folk singers |
| 1:08.4 | like Joan Baez and Pete Seeger. |
| 1:11.3 | Along with Dylan, they're part of a new folk movement whose songs have become civil |
| 1:14.9 | rights in anti-war anthems. |
| 1:16.8 | But tonight, Dylan seems to aggressively reject those folk roots. |
| 1:25.4 | The fans aren't buying it. |
| 1:28.8 | After recovering from the shock of hearing their favorite songs amped up by the electric |
| 1:33.0 | guitar, the booze and heckles thrum low and then grow louder. |
| 1:38.5 | We want the old Dylan. |
| 1:40.3 | Go back to the Ed Sullivan show. |
... |
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