Gibson vs Fender - Attack of the Robot Guitars | 6
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 8 July 2019
⏱️ 29 minutes
🧾️ Download transcript
Summary
In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide.
Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric guitar market. He wants to reinvent it. And with guitar sales declining, he goes all-in on new technology that will either revitalize Gibson — or sink it.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars, add free on Amazon music. |
| 0:04.8 | Download the app today. |
| 0:14.9 | It's 1994 and just outside Las Vegas, Nevada. |
| 0:18.9 | Gibson's CEO, Henry Justco, it's taking a group of his sales reps on a field trip to an |
| 0:24.1 | outdoor shooting range. |
| 0:26.1 | They're firing off an assortment of guns, including clocks and AK-47s, blasting paper |
| 0:31.1 | targets full of holes. |
| 0:33.1 | You're a good shot, Henry. |
| 0:35.1 | Thanks, but wait, check this out. |
| 0:37.2 | I've saved the best for last. |
| 0:39.6 | Staffers walk out onto the range and put up new targets. |
| 0:42.6 | The men laugh and cheer when they see that one of the new targets is a fender straddle |
| 0:47.8 | caster. |
| 0:48.8 | Justco, it's picks up a high-powered rifle with a sniper scope and takes aim. |
| 0:54.1 | What do you say, fellas? |
| 0:55.1 | Ready to blow away the competition? |
| 0:57.9 | Light it up, Henry. |
| 1:00.8 | Justco, it spires three large holes in the straddle caster's body, then steps aside to |
| 1:06.1 | let his employees take their turns. |
| 1:08.8 | Within minutes, the strad is blown to smithereens. |
| 1:13.2 | Justco, it slaps the sales reps on the back. |
| 1:16.2 | Good shoot, boys. |
... |
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