Ghurka - Where Memories, Emotions, and Craftsmanship Meet

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 May 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Steve Latkovic, CEO and Anna Latkovic, CMO of Ghurka started managing the brand, they knew it was an iconic brand that had lasted decades for a reason. They soon learned from past customers just what this brand meant to them. One customer recounted to them how she clutched her Ghurka bag while she was in Germany and watched live and in person when the Berlin Wall fell, something she would never forget. Customer stories like this are why a Ghurka bag is more than just a bag, it's a story filled with emotions, memories, and old-school craftsmanship.

In part 1 of this feature, Steve and Anna discuss The Ghurka Origin, Why this isn't just another Bag, How the brand elicits emotions and memories from people, How to run a brand as a married couple, The management team journey, Building a brand is also about knowing your strengths and weaknesses and being honest, How Anna fell in love with the brand, and so much more.

Join us while Ramon Vela interviews Steve and Anna in Part 1 of this episode and gets the inside story of this killer brand.

For more on Ghurka visit: https://ghurka.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	I quickly discovered it was just not another bag.
0:26.0	It was not just a bag that I was going to buy
0:30.2	and it was going to be, you know,
0:32.9	I was going to be on to the next thing
0:34.9	in just a couple of months when the style changed.
0:39.5	The, I think the beauty of what Marley saw was something that gets better with age and kind
0:46.9	of tells a story of the journey.
0:49.2	And I think that that's where these bags still really hold this beautiful value in everyone's story that they
0:57.7	carry. And I think the day that I truly fell in love with this brand is when I started, you
1:04.1	know, it's one thing to read the stories and I love the stories that are on our website,
1:08.1	but to answer the phone and talk to someone,
1:11.6	I talked to this wonderful lady on the phone
1:15.7	for 45 minutes one day,
1:17.9	as she told me about how she held her stadium in her arms
1:22.5	as she watched the Berlin Wall come down.
1:25.6	And that was her story, and that was her bag that she held.
1:32.0	But I knew right then that this was a brand that was not only iconic, but it truly needed
1:40.8	a large effort to be preserved because it's played a role, a strong role in people's
1:47.8	lives that they tie themselves to and a memory to.
	...

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