Cobuna Brands - Don't Wait to Be Validated, Just Do It

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 May 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this special feature, we talk to Kim Wileman, CEO of Cobuna Brands, as she continues sharing her entrepreneurial journey as well as the building of a consumer engagement platform that empowers nano-influencers to easily share engaging content about products they love and be rewarded in real-time for the impact they create.

In Part 2 of this special feature, Kim discusses Advice for college students, Kim's career advice, Why finding mentors is so important, The Four secrets to success in any job or career, Three reasons why a service industry is a great place for training, Why attitude is important, Why you should NOT wait for someone is to validate you, Why this time may be the best time for opportunity, Kim's consulting business and who she works with, so much more.

Join us while Ramon Vela interview Kim in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Cobuna Brands visit: https://www.linkedin.com/company/cobuna-brands-llc/

The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20)

Visit our advertiser: https://attentivemobile.com/
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at retention science studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	How many emails do you have unread right now?
0:26.0	A hundred?
0:27.1	A thousand?
0:28.0	More?
0:29.0	Now, how many unread text do you have?
0:32.0	Probably none.
0:33.8	This is why over 600 of the most innovative retailers rely on attentive, a personalized mobile messaging platform.
0:42.3	With Attentive, brands reach more mobile shoppers and drive incremental revenue in a new way, driving 10 times more revenue per message than email.
0:52.3	Visit Attentive Mobile to request a demo and let them know that you heard it here on the story of a brand.
0:59.0	Is your marketing ROI being held hostage by mystery traffic or overreported metrics? Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context to marketing analytics.
1:15.2	In other words, they emphasize people over pixels and measure the unmeasurable.
1:21.0	And they deliver some of the much-needed performance transparency using the one source that doesn't have a hidden agenda, your customers. Check out
1:29.9	inquirelabs.com forward slash commerce focused to see why better attribution is just one question away.
1:47.6	I agree.
2:02.1	And I've been actually talking to a few folks who are in the college age, as well as a lot of, you know, folks in their mid-20s who've, you know, who have,
2:06.5	you know, graduated from college and who are in their first, like, let's say, first or second, you know, job. And, um, you know, I've been telling them that right now, I think
2:12.0	it's like, it's a huge, huge opportunity for them because many companies, unfortunately, are just, everyone's
2:19.2	starting from zero in many ways, from, you know, from ground level. So, you know, this is their
2:25.3	time to be basically go out there and hustle, which brings me to a point because we're talking
	...

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