Ghurka - Brand with a Timeless Soul

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 May 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this Feature, Steve Latkovic, CEO and Anna Latkovic, CMO of Ghurka continue sharing the story of this timeless legacy brand made in the U.S. with old-school craftmanship but now nearly 100 percent DTC.

In part 2, Steve and Anna discuss Why they make most of their products in Connecticut, Why they've kept their old school manufacturing, Why every bag has a name and individual registration number, Timelessness versus Fast Fashion, The vision and future of Ghurka, What partners they work with, Profitability versus growth at all cost, What is the term "good revenue" mean to Steve, How to make a legacy brand work, Advice for entrepreneurs, Why you must know who you are, and so much more.

Join us while Ramon Vela interviews Steve and Anna in Part 2 of this episode and gets the inside story of this killer brand.

For more on Ghurka visit: https://ghurka.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I think for me, and like you said, our situation is definitely unique, but I think
0:27.3	stepping into this and honey advice is to know who you are, know who you are and your strengths.
0:35.4	And I think for your, a brand, like truly know who your brand is.
0:40.1	Understand the heartbeat and the direction that you wanted to go.
0:43.1	And know the story that you want to tell.
0:46.5	You know, I love the stories, I've said it again,
0:49.9	but I honestly, I love the stories of the people who make the bags.
0:53.1	You know, all the way through
0:56.2	just feeling the heartbeat of what you're selling and where you want it to go.
1:08.0	Hey, you.
1:09.6	Yeah, you.
1:17.1	You work so hard to acquire customers, but what are you doing to keep them happy?
1:24.7	Now I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.
1:30.0	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce and sets up with Shopify and dozens of other apps right out of the box.
1:35.6	So not only can they help you give better, faster, and more accurate resolutions,
1:40.8	they can even help you increase revenues.
1:42.8	So visit Gorgeous. So visit gorgias.com.
1:45.5	Link forward slash story. Again, that's gorgeous spelled G-O-R-G-I-A-S dot link forward slash story.
1:57.2	And keep in mind if you sign up, you get your second month for free.
2:01.9	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
	...

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