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The Story of a Brand

Bo & Marrow - How Past Mistakes Could Lead You to Success

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 20 May 2020

⏱️ 25 minutes

🧾️ Download transcript

Summary

For Diane Huynh, Co-Founder of Bo & Marrow, having entrepreneurial ideas was never the problem. It was a lack of follow-through that was the problem. She has started several businesses including a couple of fashion brands and the businesses never really took off, until now. Diane never imagined that taking cultural food from her childhood and making it widely available would be hit but it has. In this Feature shares, some great entrepreneurial advice as well as the inside story of building a bone broth brand made with high-quality ingredients and prepared the old-fashioned way.
 
In part 1, Diane discusses Her entrepreneurial hits and misses, The biggest reason why her previous startups failed, How your past mistakes could lead you to success, Entrepreneurial lesson number one is taking action, Why building relationships was her secret weapon, How she got her first customers, Why taking no for answer was key, Why in sales you have to have confidence in your product, How she got her product in a large grocery chain, What not to do when having a co-founder, Why when having a co-founder you must define roles, values, exit strategy, and so much more. 
 
Join us while Ramon Vela interviews Diane in Part 1 of this episode and listen to her share the inside story of his brand.
 
For more on Bo & Marrow visit: https://boandmarrow.com/
 
 
Justuno -  justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0

Recorded at retention science studios.

0:08.1

This is not your average entrepreneur or e-commerce podcast.

0:12.0

And he's not your average host.

0:14.4

This is the story of a brand with your host, Ramon Vela.

0:21.5

So given that you've started a few things and just didn't finish them or get them off the ground,

0:27.6

what was different about Bowen Mero?

0:31.1

Well, my business partner, I would have to give him credit as well.

0:36.3

And I don't know.

0:39.1

I think I'm older, you know, because the first two businesses, I was young.

0:45.3

I was in my early 20s.

0:47.7

I had no idea how to run a business.

0:51.1

So I believe that Boa Amaro is successful today's because of all the mistakes that I

0:57.9

made with my previous businesses, I applied it. I applied the knowledge to Boa Mera.

1:08.7

If you're nervous about your online business right now, consider this.

1:12.6

There's no better time to make the most of your website traffic.

1:16.6

Why? Because everyone is home and shopping online.

1:19.6

Just do know is the number one CRO tool to keep your e-commerce site thriving.

1:25.6

From growing your list to collecting numbers for SMS messaging

1:28.9

or showing smart product recommendations, Just Do You Know helps convert visits to sales.

1:35.3

It's the best time to have an e-commerce site, so make the most of it with Just Do You Know.

1:39.8

Visit justdouno.com forward slash Ramon, that's R-A-M-O-N, for a no-credit card, 14-day free trial, and a one-click install on Shopify.

1:50.4

Again, that's just-do-no.com forward slash Ramon.

...

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