Hi, Boys and Girls are all fired up. Hi, everyone, you're listening to Radio Cherry Bomb, and I'm your host, Carrie Diamond. I'm the founder and editor of Cherry Bomb magazine, and each week I talk to the most interesting women and culinary creatives in and around the world of food. Today's guest is Melanie Maseran, the founder of Gia, the non-alcoholic aperitif that I think has done a great deal to change the

beverage industry. Melanie joins me at New Stand Studios at Rockefeller Center to share how the

Gia brand came to be, what she learned working at Glossier, and what's next for her

groundbreaking brand. Stay tuned for my chat with Melanie. Today's episode is sponsored by the Republic of

Tea. Drinking tea is a very sensory experience for me, from inhaling the aromas of the freshly

brewed tea to holding a warm mug in my hand. I love everything around the act of enjoying a cup of

tea, and really consider taking a tea break, a gift to myself.

Speaking of gifts, the Republic of Tea Holiday Collection is the perfect gift for yourself,

or the tea lovers in your life. There are more than a dozen blends in the Republic of Tea Holiday Collection to explore and enjoy. Just the names alone will make you want to try them.

There's peppermint bark, a cool winter

herbal tea that combines caffeine-free green roibose with peppermint and cacao. Sip and be

merry is a robust blend of vanilla, cardamom, and premium black tea. Add a splash of milk for some

creme brulee vibes. And ready for this? Chocolate bobka tea. Yes, there is such a thing.

This low caffeine blend of carob, dandelion root, and cacao is such a treat. If you're looking

for me, I'll be home with my tea kettle and my Republic of Tea Holiday collection. Visit

Republic of Tea.com for great tasting holiday blends, gift sets, and sampler packs. The Republic of Tea Holiday

collection is limited edition, so do not delay. A world of warmth and flavor is waiting for you.

That's Republicoftie.com. What else is going on? As always, we have lots of fun stuff happening at

Cherry Bomb. The best way to stay on top of everything is to sign up for our free newsletter. We'll be announcing Jubilee very soon. We have a fun shopping night coming up with Alex Mill and Soho and lots more. Head over to Cherrybomb.com to sign up. Now let's chat with today's guest. Melanie Masser and welcome to Radio Cherry Bomb. Thank you so much for having me. I'm so

excited to be here. We're here today to talk about your role as the founder of Gia. Before we talk

about anything, so many people butcher the name, and you know that. So tell us once and for all

how to pronounce it and why you chose that name. Okay, it's Gia with a hard G. It took us a year

...