Getting Realtor Performance Numbers
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 22 April 2024
⏱️ 33 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White and Chris Johnstone discuss the guaranteed way to meet with top real estate agents.
They delve into the importance of marketing to real estate agents, focusing on qualified agents who have a higher likelihood of generating business.
Chris introduces the AI-powered Loan Officer CRM, which allows loan officers to easily search and pull data of qualified real estate agents, set up automated follow-up campaigns, and even use a power dialer for efficient outreach.
They also touch on the benefits of running targeted Facebook ads to these qualified agents.
To learn more about this powerful tool and take advantage of the special offer to get real estate agent data for free, visit LoanOfficerCRM.AI.
Don't miss out on this opportunity to streamline your marketing efforts and boost your success in the mortgage industry!
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | Hey, gang, Carl White here broadcasting from the communications room here at the secret |
| 0:11.9 | headquarters of the mortgage marketing animals. |
| 0:13.8 | And you are listening to Loan Officer Freedom number one podcast in the world today for loan |
| 0:20.4 | officers because you knew that one day we were going to |
| 0:23.3 | talk about guaranteed way to meet with top real estate agents, guaranteed way to meet with top |
| 0:29.7 | real estate agents. A bold, bold promise there, Mr. Chris Johnstone. How you doing, brother? |
| 0:35.7 | I'm good. How are you doing, Carl? I'm doing wonderful. So we're going to talk about guaranteed way to meet with top |
| 0:41.1 | real estate agents. So, you know, before we do that, let's talk a little bit about, like, |
| 0:49.4 | let's talk, first of all, why do we want to market to real estate agents? And I've got a stat for that that I use every day. |
| 0:57.3 | Go for it. |
| 0:58.6 | 67% of all loans closed with the loan officer that the real estate agent recommended. |
| 1:05.4 | I can't get past that. |
| 1:07.1 | It doesn't mean that we don't work on the other 33%, like getting referrals from attorneys, |
| 1:11.8 | getting referrals from title companies, past database, some that want to do consumer direct. |
| 1:17.6 | Like, I get all that, right? And it's all good stuff, right? I'm not saying not to do those things. |
| 1:20.8 | But if almost two thirds, or I guess by definition, two thirds of all purchase loans closed with the loan officer |
| 1:33.1 | that the agent recommended, man, I love swimming downstream. |
| 1:37.8 | Yep. |
| 1:38.4 | Right? |
| 1:38.7 | Swimming upstream just makes no sense to me whatsoever. |
| 1:41.6 | Like, wherever the gold is, let's dig there. Right. So, so that's why the |
| 1:46.9 | agent's first place. How about the, why is it so important to work? Like, some people, why do we want to |
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