Getting More Loans Through SEO
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 17 April 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White and Chris Johnstone dive into the world of SEO and how it can help loan officers get more loans.
They discuss the importance of ranking on Google and the upcoming shift towards AI search engines.
Chris shares valuable insights on how to influence Google rankings and the significance of local authority in SEO.
They also touch on the pros and cons of using shenanigans in SEO and the benefits of being an early adopter in the AI search space.
If you're interested in learning more about how to improve your online presence and get more high-quality leads through SEO and AI, check out toploai.com to schedule a consultation.
Don't miss out on this valuable information that can transform your mortgage business.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | Hey gang, Carl White here, broadcasting here in the studios today at the secret headquarters for the mortgage marketing animals and your listening loan officer freedom. |
| 0:15.7 | Number one podcast in the world today for loan officers because of you awesome people. So today's topic is |
| 0:23.6 | getting more loans to SEO. And I'm here with my partner, Mr. Chris Johnstone, who is Mr. |
| 0:31.1 | SEO Magic himself. Dude, you bring such a really cool thing to the group. You know, it's that, |
| 0:37.3 | you know, we, in our office, we call it the Reese's Peanut Butter Cup, where we take these proven strategies and then we bolt on these jet engines and putting the two together, the chocolate and peanut butter together. |
| 0:49.5 | You come up with the number one candy bar in the world. |
| 0:52.5 | And so I love the technology and the spin that you bring |
| 0:56.2 | on those things. And this is SEO. This is some weird stuff and very powerful stuff. So first |
| 1:03.8 | all, good to see you, brother. Hey, great to see you too. Thanks for having me on, Carl. |
| 1:07.6 | So the first thing I want to talk about is tell me the difference. So there's three |
| 1:14.1 | primary sources of traffic for me for the mortgage business. So the number, and no particular |
| 1:22.0 | order here, but like number one for me would be referral partners, right? Good old Zoom meetings, coffee appointments, |
| 1:29.8 | lunches, dinners, teaching classes, right? Getting referrals, marketing to my past database. I'd |
| 1:35.1 | put that in there. So good old, and I'm using air quotes here, we're called the new technology, |
| 1:39.7 | belly to belly sources of getting loans. Number two, we have SEO or SEO, somebody's going on Google, and they're typing in loan officer, |
| 1:54.3 | Best Mortgage, Portland, Oregon, like whatever, insert in place. |
| 1:59.3 | And then the other one would be what I would call online leads, |
| 2:05.7 | which would be the Zillow, the Facebook, the Instagram, the TikTok. |
| 2:10.1 | So let's talk about just real quickly expected conversion rates of those three. |
| 2:18.0 | And then let's differentiate the SEO versus the others. |
| 2:22.9 | And then we'll talk more about some of the magic that we can do to incorporate SEO in our business. |
| 2:27.7 | So first of all, the conversion rates. |
... |
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