Facebook Ad Secrets

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 24 April 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White interviews Chelsea Gardner, a Facebook ads expert specializing in the mortgage industry.

Chelsea shares insights on running successful Facebook ads for loan officers, emphasizing the importance of targeting custom audiences and choosing the right objectives for ad campaigns.

The discussion covers the "Teach, Touch, Tell, Sell" method for ad content, highlighting the significance of building brand awareness and establishing relationships with referral partners.

Chelsea also mentions the benefits of using Facebook ads to reach real estate agents and past clients, ultimately driving leads and increasing brand visibility.

For loan officers seeking training and guidance in mortgage marketing, Chelsea offers a comprehensive Facebook ad course through the Mortgage Marketing Animals platform.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	Facebook Secrets.
0:10.4	Miss Chelsea Gardner, that sounds almost scandalous, doesn't it?
0:15.1	Yes, that does.
0:18.3	So that's what we're going to talk about here for the next, I don't know, 20, 30 minutes, something like that, Facebook Secrets by the infamous Chelsea Gardner.
0:28.8	So, hey, just real quick, how'd you get involved with all this stuff? Like you became, you're this master guru of Facebook ads in the
0:38.2	mortgage industry. How'd that start? Yeah. So I've been in the marketing industry and social
0:43.2	media for 10 years. And then a couple years ago, I actually started working for the mortgage
0:48.1	marketing animals and just loved learning about the mortgage industry and all of that. And when I went out and started my
0:56.0	own business, I just stuck in the mortgage industry and really have dived into that for the past
1:00.1	two and a half years now. I did not know that until you just said that. I mean, obviously, I knew
1:06.1	you worked for this, but I didn't know that we were your first introduction to the mortgage world.
1:10.3	Yes. I did not know that. I your first introduction to the mortgage world. Yes.
1:12.1	I did not know that.
1:15.2	I did not because you caught on so fast.
1:17.6	I just assumed you were in the banking industry before.
1:18.4	No. And so if you're listening today, Chelsea was like if you've ever seen my Facebook ads, it's in a huge part of Chelsea because you ran that for us for several
1:31.8	years. And then you went independent. You said, you know, I think I want to help others other than
1:38.8	just Carl, which, you know, obviously with our blessing, because you had a lot to share with a lot of
1:43.8	people.
1:44.7	And so that's what we're going to be talking about today is running Facebook ads and a bit of
1:50.3	do's and don'ts. And so, Ms. Gardner, want you, I don't know, what do you want to talk about first here
1:58.6	about secrets of Facebook ads in the mortgage world?
	...

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