Getting into business: Selling on social media

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 7 February 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Some businesses in South East Asia are growing at remarkable rates by using social media to sell. Live streaming on TikTok and live chatting on apps like Whatsapp, Line and Zalo are all being used to increase sales. We find out how.

Nina Dizon-Cabrera is the CEO of make-up brand, Colourette Cosmetics in the Philippines. She explains how her business began on social media and how she can sell thousands of products in just a few hours by live streaming on TikTok.

Joan Aurelia heads to Jakarta in Indonesia. The country has over 100,000 TikTok users, the second biggest market for the app after the United States. She speaks to business owners there about how social media has allowed them to transform their businesses.

Simon Torring is the cofounder of Cube Asia, a market analyst. He explains how much this new way of selling is contributing to the economy and predicts where the next big trends will come.

Presenter/producer: Hannah Mullane

(Photo: Nina Dixon-Cabrera Credit: Colourette Cosmetics)

Transcript

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0:00.0	Love, Janessa, a brand new true crime podcast from the BBC World Service and CBC Podcasts.
0:07.2	It's a story about love, deceit and survival.
0:10.4	And it's available now.
0:12.2	Find out more at the end of this podcast.
0:16.6	Hello and welcome to Business Daily.
0:19.4	Now grab your credit card because in today's episode, we're going shopping.
0:27.6	When was the last time you actually went to a shop to try on some clothes or physically go and see a product before you bought it?
0:35.6	Maybe you're someone that likes a trip to the shopping mall, or the hustle and bustle there.
0:40.3	Or maybe, like me, you'll do absolutely everything you can to avoid it.
0:44.5	Most of us are shopping online more.
0:46.9	That's nothing new.
0:48.6	But what about shopping on social media?
0:51.6	One of our highest selling live streams, I think we got almost 20,000 orders within three hours.
0:58.4	In this episode, the latest in our Getting Into Business series, we're heading to Southeast Asia
1:03.9	to meet some business owners who have experienced massive growth by opening up their shops
1:09.0	on platforms like TikTok and Instagram.
1:11.8	We'll discuss how social media commerce is having an impact on business
1:15.5	and contributing billions of dollars to the Southeast Asian economy.
1:19.6	That's all coming up on today's episode of Business Daily.
1:24.7	I thought we'd start today's episode by heading back in time to the 80s.
1:29.6	A great decade for many reasons.
1:31.6	The fashion, the music.
	...

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