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Just search new here. Welcome to the HBR Ideacast. I'm Julia Kirby, one of HBR's editors. One of my favorite

authors is here in the studio today. He's Bob Sutton. He's from Stanford's Department of Management

Sciences and Engineering and also the D-School at

Stanford.

He's the author of many articles in HPR over the years and several great books and his newest

one is scaling up excellence, getting to more without

settling for less which he wrote with Huggy Rao. Bob thanks for coming.

It's great to be here. Good to see you, Julia. So we always hear this phrase, how do we take this to scale?

And we tend to associate that with like an entrepreneurial idea, maybe a small business that has the potential to be big but it seems

like when you use this word scaling you're using it a little more expansively.

We definitely are using it more expansively and in fact it's interesting when we first

started setting scaling we were studying it in health care and in education where

they have a little bit different meaning which is you've got a great school or you've got a department that has a

really low infection rate in a hospital and how do you spread that little bit of

magic so it becomes the norm and then we also started, since I'm in Silicon Valley,

noticing that they were using this word a lot in startups. So as we looked

...