Getting Ahead of The Competition with Voice Search and Google Guarantee

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 19 July 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lorne Sederoff runs a successful SEO agency. As the head of development of the Google Guarantee Program at Search Kings, he is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features.

In this episode, we talked about Lead Generation, the Google Guarantee Program, Voice Search...

Transcript

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0:00.0	So right now we have 50% of people have done a voice search in the last month and it just
0:05.3	continues to grow.
0:06.3	Okay.
0:07.3	So what's going to happen when someone goes into their home and their toilets overflowing
0:12.2	and they say, hey Google, I need a plumber.
0:16.9	What is Google going to do when they can't serve up a PPC ad, when they can't direct people to look at Google My Business reviews, and when there's no website, right?
0:26.9	The machine is going to actually have to provide a great experience to that person in duress.
0:33.6	And what are they going to do? They have to choose someone who's close.
0:38.0	They have to choose someone who's doing a good job so that the customer gets a good experience.
0:43.6	And they have to choose someone who's open and ready to serve the job.
0:48.5	So, as we see it, Google Local Services is going to end up being the voice search directory. Because it meets
0:57.8	all those criteria. Google can trust the company. The company is getting reviews and the company's
1:03.9	open for business. So when the customer says, oh no, my toilet's fighting, okay, Google, I need a plumber.
1:10.6	Google's going to turn around and say, okay, I have ABC plumbing.
1:15.3	They are 2.5 miles away, and they have availability today.
1:19.9	Their star rating is 4.9.
1:23.0	Would you like them to come?
1:25.5	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs
1:31.1	and experts in various fields, like marketing, sales, hiring, and leadership, to find out
1:36.9	what's really behind their success in business.
1:40.2	Now, your host, the Home Service Millionaire, Tommy Mello.
1:49.1	Welcome back to the Home Service Millionaire.
	...

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