You're listening to Podcasting Made Simple.

Beatty Shalent here.

And let's dive into the super simple three secrets defining opportunities as a podcast guest.

So I'm known as a growth architect.

And what that means is I work with visionaries and thought leaders who want to grow their authority and scale their impact.

What this means is that I help people when they are either wanting to grow their business

and they need strategies or they have grown their business and now they need strategies

to scale.

One of the things that I believe in, and this is many times considered unsexy because we are going

to take a 30,000 foot plane that circles and we're going to have to land it somewhere.

So you have to have a strategy.

I believe that everything in business needs to be a strategy.

So when I was thinking about what I was going to talk to you about today,

I wanted to explain to you some of these concepts around strategy and why strategy really is

very exciting and very, very creative and hopefully help you to make your guesting experience,

a much more powerful experience and for you to get something out of it that really

will help you to grow your business, to bring in more clients, to engage your community,

and to become the authority, the expert in your industry, and then go out and make the money

that you so richly deserve. At the end of the day, we are in entrepreneurship

because we believe in what? Freedom of time and money. And in order for you to get freedom

of time and money, you have to have a strategy that's going to get you there. Because the saying

always says, if you don't know where you're going,

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