You're listening to podcasting made simple.

I hate to break it to you, but nobody's going to Instagram or Facebook or LinkedIn to listen to your podcast.

No one opens up their social media in order to listen to a podcast.

If they want to listen to a podcast, they're going to head on over to Spotify or to Apple

podcasts or whatever podcast players is that their preferences, but they're not going to go on

over to social media in order to find your show and listen to you.

My name is Katie Brinkley, and I'm a social media strategist.

I've been helping businesses

with their social media strategy since the days of MySpace. Yes, I started back in the early 2000s

helping bands connect with their ideal clients and their ideal listeners on MySpace. And I've always

had a strong passion on how social media can be an incredible

tool for growing your show, growing your listeners, growing your business. But we've kind of

turned away from the true intention of social media. We've gotten to a spot where turning on

social media, opening up those apps have turned us

into just consuming.

It's no different than turning on the television.

How can you show up online and build a community around your business, around your show?

And that's where my four post strategy comes into play. Like I said, nobody is going

to Instagram or to Facebook to listen to a podcast. And one of the biggest mistakes I see so many

business owners podcasts host it doing on social media is that they don't know who they're talking to

and they're putting out the same message on every single platform. You have to know who it is that they don't know who they're talking to and they're putting out the same message

on every single platform. You have to know who it is that you're creating the post for. You have to

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