Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 141 of the blog millionaire.

In this episode, I'm going to take a look at the stats to find out

how many bloggers are updating old post and what are some of the most effective updating

tactics for doubling the traffic of past posts. The latest stats from Orbit Media's blogger survey

show that 38% of all bloggers have a strategy in place

for updating old post. While this is a pretty strong number, it still means that 62% of bloggers

are failing to execute any type of plan for updating old post. Let me give you a few big reasons why you need to be updating your past post along with

some great tactics to make it happen.

Number one, you have outdated information on high traffic post.

Depending on what type of content your post is about, it may need to be updated to

stay current with the times. One example would be any blog post on Facebook. Facebook is constantly

changing and the changes are usually pretty big swings. A blog post on anything to do with

Facebook ads from over a year ago

will make little sense to anyone that's trying to figure out Facebook ads today.

A blogging niche having to do with taxes might need more than half of their blog post updated

every single year because the tax code is a dynamic moving object.

You want to covet your high traffic post.

These posts are proven commodities with high rankings on Google.

The last thing you want to do is spend all of your time on brand new posts that have

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