You're listening to Podcasting Made Simple.

I am so excited to talk to you today about how to grow your podcast.

Number one, thanks for the investment you're making in yourself.

It's incredible that you are adhering to one of our core values at Leverage Brands, which is always be learning.

I'm the co-founder of Leverage Brands and I've been working with personal brands over the last five and a half years and really over the last 12 with my co-founder of leverage brands and I've been working with personal brands over the last

five and a half years and really over the last 12 with my co-founder, David, to make sure that we

are helping them reach as many people as possible online. And along the way, we've come up against

some really tough challenges in the podcast world, especially. And one of those I want to share with

you today about how we

doubled the downloads and cut cost of the software by 90% just by applying this one

mindset shift to the podcast group that we were working with and I think you can apply

it in your podcast as well so let's dive right in I want to start by telling you a

little bit about myself I'm a dad of two,

and I don't know if you are a parent, but one of the things that I have always noticed is that when

my kids do anything, not only do they get frustrated, but I get frustrated for a couple of reasons.

One, they do everything super slow. Have you ever worked with a toddler to get them to buckle their seatbelt?

My toddler, he just started to where he can buckle his seatbelt by himself.

But he is the slowest in the whole world at buckling his seatbelt.

Like it's waiting for him while I'm at the end of my driveway, many cars passing by in either directions,

and I'm just waiting for him to please buckle the seatbelt.

I know that I could buckle it faster for it.

I know that because I have experience buckled seatbelt.

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