You're listening to Podcasting Made Simple.

How can you make your podcast guesting even more effective?

Well, that's what we're going to talk about today, about building a system around your podcast

guesting that hosts will love and will make your guesting life a dream.

I'm Patty Block, and I really grappled with this question

when I first started guesting on shows. I wanted to be very effective in what I was doing,

and I had three goals. Build a relationship with the podcast host, raise the visibility of my

company, and develop content that I

could use over and over. Do you have similar goals? Well, if so, here's some good news. What I'm

going to share with you is a strategy of building a system that you can use to do exactly that

and will accomplish all three goals.

Lots of podcast guests show up, answer questions, and kind of hope for the best.

But that one and done strategy won't get you very far.

So I realized that early on, and maybe you've already experienced that.

So I had really high hopes for the,

especially the first show that I went on many years ago. And I kept thinking about it and kind of

dreaming, well, I'm going to be on this show and they're going to promote it and I'm going to get

all these calls. And of course, we all know that's not

how this works. And I recall that that first show was based in Australia and I'm in Texas. So

just the time zone difference was daunting. Once we did the interview, it really went great and the host

did a great job, not only of leading the interview, but of promoting it later.

And even so, it was crickets.

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